Industries

DISTRIBUTION

Distributors manage complex product portfolios, extensive supplier networks and an increasing number of sales channels. To operate efficiently and support future growth, product data, systems and business processes need to work seamlessly together.

YellowGround helps wholesalers and distributors centralize product, supplier and customer data while optimizing business processes. With expertise in PIM, MDM, ERP and Data Governance, we build a reliable data foundation that improves efficiency, supports compliance and enables sustainable growth.

YellowGround - Data and processes for distribution

CHALLENGES IN DISTRIBUTION

Distributors are dealing with increasingly large product portfolios, diverse supplier networks and a growing number of sales channels. Product, customer and supplier data is often spread across multiple systems, while requirements around data quality, speed and regulatory compliance continue to increase. This makes it harder to keep information up to date, maintain efficient operations and respond quickly to change. An integrated approach to data and systems is essential to manage complexity and support future growth.

Complex product and supplier data

Large product portfolios, multiple suppliers and different product structures make data management increasingly complex. Consistent classifications and reliable master data help prevent errors, duplication and unnecessary manual work.

Fragmented systems and processes

Product, customer and supplier information is often scattered across ERP systems, spreadsheets and e-commerce platforms. Without seamless integrations, this leads to inefficient processes and inconsistent data.

Growing requirements and regulatory complexity

New sales channels, expanding product portfolios and stricter product requirements call for scalable processes and reliable management of product information, packaging data and compliance documentation.

HOW YELLOWGROUND HELPS

An efficient distribution business starts with reliable data and systems that work seamlessly together. By centralizing product, customer and supplier information and aligning business processes, we reduce duplicate work and give organizations greater control over their distribution operations. From strategy and platform selection to implementation and optimization, we build scalable solutions tailored to your business and future growth ambitions.

PIM & MDM

Centralize product, customer and supplier data while improving data quality and consistency.

ERP & INTEGRATIONS

Connect systems and streamline data exchange across business processes and sales channels.

DATA GOVERNANCE

Maintain data quality, establish clear responsibilities and support regulatory compliance.

With proven technologies such as Stibo Systems, inriver, Centric PXM and Syndigo, we create a scalable data foundation that evolves alongside your organization.

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OUR EXPERIENCE

From complex product portfolios and extensive supplier networks to the growth of digital sales channels, distributors face a wide range of data and process challenges. At YellowGround, we turn these challenges into practical solutions that improve data quality, connect systems and create a scalable foundation for future growth.

Discover how we help organizations such as Lecot, Sligro and Wiltec centralize master data, optimize business processes and build a future-ready data landscape.

Wiltec - YellowGround customer case

WILTEC

BUILDING A STRONG DATA FOUNDATION FOR E-COMMERCE GROWTH

As a Dutch total solutions supplier, Wiltec manages an extensive and diverse product portfolio for both business and individual customers. With thousands of products, multiple brands and various sales channels, managing product information brings considerable complexity. To prepare for the expected growth of its e-commerce activities, Wiltec wanted to structure and centralize its product data more efficiently.

Together with YellowGround, Wiltec selected Stibo Systems STEP as its central Master Data Management platform. Through a pragmatic, phased implementation, the company established a reliable data foundation where product information is proactively managed and enriched rather than collected only when needed. This gives category managers greater control over the quality and completeness of product data.

This approach not only improves internal data management but also helps Wiltec make product information available to its digital sales channels faster and more consistently. An important step in the company’s ongoing digital transformation.


The result? A scalable, future-ready data foundation that gives Wiltec greater control over product information and lays the groundwork for continued e-commerce growth.

Lecot

FUTURE-READY DATA MANAGEMENT WITH STIBO SYSTEMS STEP

With an extensive range of tools, fasteners and architectural hardware, Lecot manages large volumes of complex product and supplier information. Product data is now centrally managed with Stibo Systems STEP. Standardized classifications and more efficient workflows ensure greater data consistency, streamlined product onboarding and a strong foundation for further digital transformation.

Sligro

A SCALABLE DATA PLATFORM WITH STIBO SYSTEMS STEP

With more than 75,000 products and over 1,500 suppliers, Sligro manages a complex data landscape. Years of growth and acquisitions resulted in fragmented product information and disconnected systems. With Stibo Systems STEP as its central MDM platform, product data is now structured and validated in one environment, reducing manual work, improving data quality and enabling greater scalability for future growth.

FREQUENTLY ASKED QUESTIONS

Why is Master Data Management important for distributors?

Distributors manage large volumes of product, supplier and customer data, often spread across multiple systems. An MDM platform centralizes and structures this information, improves data quality and reduces duplicate work. This creates a reliable foundation for more efficient processes and future growth.

What is the difference between PIM and MDM in distribution?

PIM focuses on managing, enriching and publishing product information across different sales channels. MDM has a broader scope, covering other critical business data such as supplier, customer and location information. Both solutions can complement each other to ensure data remains consistent across systems and business processes.

How can distributors integrate ERP, PIM and MDM?

An integrated data architecture connects operational ERP data with centralized master data and enriched product information. This enables data to flow more efficiently between systems and sales channels. YellowGround helps distributors design and implement an integrated architecture tailored to their existing IT landscape.

How can distributors centrally manage product information from multiple suppliers?

Suppliers often provide product information in different formats, structures and classifications. A central PIM or MDM platform enables distributors to collect, standardize and enrich this data. This ensures more consistent product information, reduces manual work and makes onboarding new suppliers more efficient.

How does centralized product data management support regulatory compliance?

Distributors must manage and provide increasing amounts of product, packaging and compliance information. A central PIM or MDM platform helps organizations collect, validate and maintain this information in a structured and traceable way. This makes it easier to demonstrate that the required product information is available, accurate and up to date.

Which partner can support PIM and MDM implementations for distributors?

A suitable implementation partner combines technical platform expertise with an understanding of complex product portfolios, supplier data and business processes. YellowGround supports wholesalers and distributors in Belgium and the Netherlands throughout the entire journey, from strategy and platform selection to implementation and optimization, with expertise in PIM, MDM, ERP integrations and Data Governance.

READY TO OPTIMIZE YOUR DISTRIBUTION PROCESSES?

Looking to centralize product, customer and supplier data, improve master data quality or better align your ERP, PIM and other systems? We’re happy to explore an approach that fits your organization and growth ambitions.

Fill out the form and we’ll get back to you shortly.

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