Online sales are continuously increasing, which pushes companies to provide more information faster. Customers have more options to get that one product that they desire, so they will start comparing different websites to find the best overall product experience. Find out in this article how your suppliers can contribute to this product experience.
How suppliers can enrich your product data
As stated in the introduction, customers are looking for the best customer experience. This includes complete, up-to-date product information and media assets, which allow them to make the best and knowledgeable choice.
Often companies already try to involve their suppliers or vendors into the enrichment process, but a majority of the time gathering information is a time-consuming and tedious process that puts pressure on the relationship between suppliers and retailers.
To ease this process several Product Information (PIM) and Master Data Management (MDM) solutions provide a Supplier Portal which allows your company to offer customers the information they desire. The portals allow suppliers of any size to add or update data directly into a system, without sending an unlimited amount of Excel sheets up and down. Basically, there will only be one single point of communication between the suppliers and retailers, which improves their relationships.
To improve the experience even more, some PIM solutions even provide a way to validate product information before it is send to your company, which means that you will not have to deal with information that is not accurately provided according to company standards. Ranging from simple to complex solutions, these validations can contain everything from a simple datatype check to an entire review and approval process.