master data management: the new crucial ingredient in food production

With Master Data Management, food manufacturers, retailers and distributors can integrate their data from different systems into one solution, reducing the chance of errors and making it easier to track product and customer information. Want to know more? Make sure to read on.

Like many industries, more and more food manufacturers, retailers and distributors are adapting to the data-driven economy. Central to this digital transformation is the ability to track and capture data across an increasingly complex supply chain. Most companies in the food sector have become aware that through more efficient product management, (human) errors can decrease. There is a need for more sophisticated means of collecting, sharing and tracking information, providing greater insight and transparency throughout the supply chain. MDM offers the answer.

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When it comes to ingredients of products, MDM can play a crucial role in right and correct management. Many companies in the food sector promote their products by putting recipes online. Each recipe contains ingredients, which in turn contain raw materials. Take the example of tiramisu. A brand that sells biscuits might decide to put a recipe for tiramisu online. They also stock the cookies and may even sell the flour that’s in the cookies. They may also offer jars of tiramisu to their customers in the refrigerated department. It is important for traceability that people know exactly which grain is present in which product or recipe. That involves a lot of information: what type of grain is it, what is its origin, who supplied the grain to make the derived products? Suppose there is something wrong with one of the types of grain, and products have to be recalled, in that case Master Data Management makes it very easy to trace back from product level to ingredient.

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