{"id":3866,"date":"2024-12-16T10:25:46","date_gmt":"2024-12-16T10:25:46","guid":{"rendered":"https:\/\/yellowground.eu\/?p=3866"},"modified":"2025-05-27T08:57:05","modified_gmt":"2025-05-27T08:57:05","slug":"customer-case-a-pim-solution-for-van-de-velde","status":"publish","type":"post","link":"https:\/\/yellowground.eu\/en\/customer-case-a-pim-solution-for-van-de-velde\/","title":{"rendered":"Customer Case: a PIM solution for Van de Velde"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_19737bc8 height_medium with_overlay\" id=\"section--single-header\"><div class=\"l-section-overlay\" style=\"background: rgba(0,0,0,0.4)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_huge\"><\/div><div class=\"w-separator size_huge\"><\/div><div class=\"w-separator size_custom\" style=\"height:4rem;\"><\/div><div class=\"g-cols wpb_row  type_default valign_top vc_inner\"><div class=\"vc_col-sm-6 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper width_auto align_left\"><a class=\"w-btn us-btn-style_3\" href=\"https:\/\/yellowground.eu\/en\/inspiration\/\" title=\"Inspiration\"><span class=\"w-btn-label\">Back to inspiration<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_taxonomy us_custom_f03ee871 style_simple color_link_inherit\"><span>Customer case<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_04b5345d height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row  us_custom_31963582 type_default valign_top vc_inner heading-active heading-center\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-post-elm post_title align_center entry-title\">Customer Case: a PIM solution for Van de Velde<\/h2><div class=\"w-separator size_custom\" style=\"height:1rem;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><h3 style=\"font-weight: 400;\"><strong>Intro<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.vandevelde.eu\/\">Van de Velde<\/a>, a Belgian company renowned worldwide for its high-quality lingerie, was looking for a new, flexible PIM (Product Information Management) solution. Their goal? A system that not only meets their current needs but is also scalable for future challenges.<\/p>\n<p>We developed a tailor-made solution that seamlessly fits the specific requirements of Van de Velde. Together, we built a future-proof PIM system that streamlines workflows and ensures efficient data flow within their organization.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>The challenge<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Van de Velde had an existing <a href=\"https:\/\/yellowground.eu\/en\/services\/pim\/\">PIM system<\/a>, but it no longer met their growing demands. They had specific needs that went beyond a standard solution:<\/p>\n<ul>\n<li>Seamless integration between the PIM system and Bynder, their online image library.<\/li>\n<li>Automatic linkage with InDesign to generate catalogs.<\/li>\n<li>Data exchange via JSON messages over an AWS queue to connect internal systems.<\/li>\n<li>A solution that is user-friendly and intuitive for their teams.<\/li>\n<\/ul>\n<p>We developed a solution that not only meets these technical requirements but is also practical and scalable.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Our approach<\/strong><\/h3>\n<p>We chose a hands-on implementation process with short communication lines. This approach allowed us to quickly adapt and stay focused on what really mattered. Together with Van de Velde&#8217;s project team, we ensured that the right expertise was deployed at the right time, resulting in a smooth and efficient project execution.<\/p>\n<p><em>The five key steps:<\/em><\/p>\n<ol>\n<li style=\"font-weight: 400;\">Data Migration: All data from the existing PIM system was transferred to the new solution.<\/li>\n<li style=\"font-weight: 400;\">Data Processing: Data from the ERP system is delivered via an AWS queue and processed in the PIM system.<\/li>\n<li style=\"font-weight: 400;\">Integration with Bynder: Images from Bynder are automatically linked to the correct objects in the PIM system.<\/li>\n<li style=\"font-weight: 400;\">Data Exchange: Enriched data is sent to internal systems via JSON messages.<\/li>\n<li style=\"font-weight: 400;\">Catalog Generation: Data is made available per season in InDesign for catalog creation.<\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><strong>Solutions and technologies<\/strong><\/h3>\n<p>For this project, we used the powerful PXHub module from Contentserv. This technology made the integration with Bynder and the data flows to internal systems simple and reliable. Additionally, the Comet plugin was used to achieve a seamless connection with InDesign, allowing for quick and easy catalog generation based on current data.<\/p>\n<p>During the project, we encountered some unexpected challenges, such as the fact that file names in Bynder are not unique, which is necessary for the PIM system. We solved this by adding the internal ID of the image in Bynder to the file name in Contentserv, ensuring consistency and reliability.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Results<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Although the project has just gone live, the initial results are promising:<\/p>\n<p><strong>User-Friendliness<\/strong>: During user training, it quickly became apparent that the new PIM system is intuitive and easy for teams to use.<\/p>\n<p><strong>Efficiency<\/strong>: Data flows smoothly and automatically, saving time and minimizing errors.<\/p>\n<p><strong>Satisfaction<\/strong>: The customer appreciates our hands-on approach and the speed with which we handled requests and changes.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Future<\/strong><\/h3>\n<p>The solution we developed for Van de Velde is designed with the long term in mind. Each season, new products are automatically loaded from their ERP system into <a href=\"https:\/\/www.contentserv.com\">Contentserv<\/a>, where they are further enriched by the marketing team. The data flows smoothly to internal systems and to InDesign for catalog production.<\/p>\n<p>We are currently fine-tuning the final details. Additionally, we are supporting Van de Velde in setting up Data Quality rules and developing new requirements for a potential second phase. Together, we continue to build an efficient, powerful, and future-oriented PIM system.<\/p>\n<p><strong>Curious about what Yellowground can do for your organization? Feel free to contact us! We are happy to think along with you about the ideal PIM solution for your specific challenges.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/3866#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"left\">\n\t<h5>Name\n\t<\/h5>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Joni Allemans\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"right\">\n\t<h5>Email\n\t<\/h5>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"joni.allemans@outlook.com\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"clear\">\n<\/div>\n<div>\n\t<h5>Message\n\t<\/h5>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Type your message here.\" name=\"your-message\"><\/textarea><\/span><\/label>\n\t<\/p>\n<\/div>\n<div style=\"text-align:center;\">\n\t<p><span id=\"wpcf7-69de58dc7be68-wrapper\" class=\"wpcf7-form-control-wrap your-website-wrap\" ><input id=\"your-website\"  class=\"wpcf7-form-control wpcf7-text your-website\" type=\"text\" name=\"your-website\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_navigation us_custom_31963582 layout_simple inv_false\"><a class=\"post_navigation-item order_first to_prev\" href=\"https:\/\/yellowground.eu\/en\/pim-and-sustainable-product-requirements\/\" title=\"PIM AND SUSTAINABLE PRODUCT REQUIREMENTS\"><div class=\"post_navigation-item-arrow\"><\/div><div class=\"post_navigation-item-meta\">Previous article<\/div><div class=\"post_navigation-item-title\"><span>PIM AND SUSTAINABLE PRODUCT REQUIREMENTS<\/span><\/div><\/a><a class=\"post_navigation-item order_second to_next\" href=\"https:\/\/yellowground.eu\/en\/the-importance-of-roi-in-pim-and-mdm-implementations-a-guide-for-c-level-executives\/\" title=\"The importance of ROI in PIM and MDM implementations: a guide for C-level executives\"><div class=\"post_navigation-item-arrow\"><\/div><div class=\"post_navigation-item-meta\">Next article<\/div><div class=\"post_navigation-item-title\"><span>The importance of ROI in PIM and MDM implementations: a guide for C-level executives<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Back to inspirationCustomer caseCustomer Case: a PIM solution for Van de VeldeIntro Van de Velde, a Belgian company renowned worldwide for its high-quality lingerie, was looking for a new, flexible PIM (Product Information Management) solution. Their goal? A system that not only meets their current needs but is also scalable for future challenges. We developed...","protected":false},"author":2,"featured_media":3855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Case: a PIM solution for Van de Velde - Yellowground<\/title>\n<meta name=\"description\" content=\"We did a ContentServ implementation for Van de Velde, so they could streamline processes and future-proof data flows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yellowground.eu\/en\/customer-case-a-pim-solution-for-van-de-velde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Case: a PIM solution for Van de Velde - Yellowground\" \/>\n<meta property=\"og:description\" content=\"We did a ContentServ implementation for Van de Velde, so they could streamline processes and future-proof data flows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yellowground.eu\/en\/customer-case-a-pim-solution-for-van-de-velde\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellowground\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T10:25:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T08:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yellowground.eu\/wp-content\/uploads\/2024\/12\/AI0A0594.jpg-e1733998327991.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"tom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yellowground.eu\/en\/customer-case-a-pim-solution-for-van-de-velde\/\",\"url\":\"https:\/\/yellowground.eu\/en\/customer-case-a-pim-solution-for-van-de-velde\/\",\"name\":\"Customer Case: a PIM solution for Van de Velde - 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