{"id":3498,"date":"2024-03-18T07:50:19","date_gmt":"2024-03-18T07:50:19","guid":{"rendered":"https:\/\/yellowground.eu\/?p=3498"},"modified":"2024-12-17T08:48:06","modified_gmt":"2024-12-17T08:48:06","slug":"3498","status":"publish","type":"post","link":"https:\/\/yellowground.eu\/en\/3498\/","title":{"rendered":"SUSTAINABLE MARKETING & PIM: THE CONTRIBUTION PIM MAKES TO SUSTAINABLE MARKETING"},"content":{"rendered":"
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Back to inspiration<\/span><\/a><\/div><\/div><\/div><\/div>
Expert talk<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

SUSTAINABLE MARKETING & PIM: THE CONTRIBUTION PIM MAKES TO SUSTAINABLE MARKETING<\/h2>
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We already knew that PIM<\/strong> – Product Information Management – contributes to more efficient management of your product information. It’s also known to facilitate collaboration across company boundaries. But did you know that PIM can make a valuable contribution to sustainable marketing<\/strong>? In this blog, we’ll explain how PIM contributes to sustainability initiatives.<\/p>\n<\/div><\/div>

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DEFINE THE SUSTAINABLE CHARACTERISTICS OF PRODUCTS IN PIM<\/h2>\n

First and foremost: PIM systems ensure that product information is centrally managed. The significant advantage of this is that you can easily add additional information<\/strong> to the system. You can elaborate on the environmental friendliness<\/strong> of certain materials, the recyclability of packaging, and other sustainable attributes of products<\/strong>. At a glance, it’s clear how environmentally friendly your product – or at least its packaging – is.<\/p>\n

As a result, ecological product information<\/strong> becomes more consistent<\/strong> and transparent<\/strong>. All sustainable product data is clearly available in the PIM system, making it easy to compare products. This is convenient for stakeholders, partners, and customers. Everyone prefers to make informed choices, especially when sustainability plays a prominent role in your modus operandi. Goodbye misinterpretations, hello accurate, up-to-date product information.<\/p>\n<\/div><\/div>

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COMPLIANCE WITH LEGISLATION THANKS TO PIM<\/h2>\n

Sustainability plays a significant role, especially when it comes to packaging<\/strong>. Nowadays, there are numerous legal requirements<\/strong> that packaging must meet, particularly in terms of sustainability<\/strong>, with specific guidelines<\/strong> in place. Much depends on the composition of the packaging material, ranging from recycled to biodegradable to renewable materials. The more packaging is reused, the more sustainable it becomes. Additionally, packaging efficiency<\/strong> also plays a crucial role: while B2B suppliers may easily work with bulk packaging, this approach often doesn’t suffice for the B2C sector. A prime example of this can be found in our blog about packaging in the food industry<\/a>.<\/p>\n

Packaging requirements are usually enshrined in legislation. The convenience of PIM systems lies in their ability to assist in organizing and providing product information, including the sustainability characteristics of your products. This allows all stakeholders to see the extent to which ecological choices are being made. Moreover, it can lead to a growing awareness of the role of packaging and serve as motivation for designers to create more sustainable, thoughtful packaging designs.<\/p>\n

Let’s take a closer look at the various sustainability characteristics<\/strong> that can be specified in PIM:<\/p>\n