Online sales are not only increased by a fabulous or spectacular webshop. As a company it is important to differentiate yourself from the competition by offering qualitatively better data. It is a combination of these two factors that will improve your success ration and revenue.
Alpheios is one of the biggest suppliers of professional cleaning products, systems and strategies in the Benelux. The company understands that quality data is crucial for their customers. That is why Alpheios decided to implement a Product Information Management (PIM) solution together with their new ecommerce platform.
A single source of truth
The PIM solution centralizes and harmonizes all Alpheios’ product information, which drastically facilitates the enrichment of product data. Alpheios mainly uses the PIM solution for the gathering of marketing data, media files, technical information, translations and other information that is relevant for their products.
The main advantage of such a Single source of truth is probably that different departments within the company have access to identical information. In addition the available data is suitable for different channels. Marketing managers, product specialists and ecommerce managers can now use the same information and enrichment only happens in one system. Forget about different files being forwarded through the entire company, because with a PIM solution you can drastically decrease your time to market – which means a large competitive advantage.
Due to the PIM solution Alpheios gains more time, which the company can use to expand their product range. That is how Alpheios is able to reach a larger audience and can increase its revenue.